Sarah Tonsmeire
Owner/Lead Experience & Event Expert
Growing up in the foothills of Georgia, Sarah spent a vast majority of her childhood around her Pawpaw's garage, where he meticulously restored antique cars and told stories about racing on the beach in Daytona (back in the good old days). Gaining knowledge and a love for cars at an early age led her to a career in motorsports marketing.
With 10 years of marketing and event experience across different industries, Sarah created Knight EXP to provide specialized client support in the motorsports arena, helping clients navigate the nuances of the racetrack. Whether you're looking to host 1 to 500 guests at the track, activate your brand, or looking to form new partnerships, Sarah is your go to racetrack concierge for a top-notch, hands-on experience.
By leveraging relationships forged between teams, sponsors, tracks, and/or sanctioning bodies, Knight EXP is here to provide you with a customized, seamless experience in motorsports. From planning travel, transportation, and accommodations, to securing event space with customized food and beverage, coordinating credentials and tours, and everything in between, we'll provide the attention to detail necessary to ensure your project is successful from concept to completion.
Owner/Lead Experience & Event Expert
Growing up in the foothills of Georgia, Sarah spent a vast majority of her childhood around her Pawpaw's garage, where he meticulously restored antique cars and told stories about racing on the beach in Daytona (back in the good old days). Gaining knowledge and a love for cars at an early age led her to a career in motorsports marketing.
With 10 years of marketing and event experience across different industries, Sarah created Knight EXP to provide specialized client support in the motorsports arena, helping clients navigate the nuances of the racetrack. Whether you're looking to host 1 to 500 guests at the track, activate your brand, or looking to form new partnerships, Sarah is your go to racetrack concierge for a top-notch, hands-on experience.
By leveraging relationships forged between teams, sponsors, tracks, and/or sanctioning bodies, Knight EXP is here to provide you with a customized, seamless experience in motorsports. From planning travel, transportation, and accommodations, to securing event space with customized food and beverage, coordinating credentials and tours, and everything in between, we'll provide the attention to detail necessary to ensure your project is successful from concept to completion.